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EnglishFuan City Siweit Food Co., Ltd. was established in 1996 as a modern baking company integrating R&D, production, and sales. Upholding the mission of “delivering happiness and deliciousness through baking,” the company continuously explores innovation in product diversity, unique flavors, and superior quality. After 28 years of craftsmanship, it has successfully built “Weiste,” a signature high-end brand in the baking industry in Fujian Province. To date, Siweit operates more than 50 chain stores and collaborates with over 1,500 enterprises.
Su Jingzhen, General Manager: In our digitalization 1.0 journey, DingTalk has served as a simple, easy-to-use, and user-friendly aircraft carrier, coordinating and integrating our existing digital tools for people, goods, and locations. It provides solutions to break down information communication barriers across different departments and eliminates internal silos within the company.
With rapidly changing market demands and uncertain consumer preferences, bottlenecks in communication, collaboration, and office efficiency urgently need to be addressed. To tackle these challenges, Siweit chose DingTalk as its digital transformation partner, aiming to deepen its market strategy, implement a multi-brand approach to adapt to shifting consumer tastes, and strengthen brand influence and market share. The collaboration focuses on organizational innovation, process optimization, and knowledge management. By standardizing store operations and implementing meticulous management, Siweit ensures product quality. At the same time, leveraging DingTalk’s system integration capabilities, the company facilitates information flow and sets a smart, agile benchmark for the baking industry.
Store Management Driven by Both Business and Knowledge—Everything at a Glance
Siweit created a dedicated group for store managers using DingTalk’s directory role management feature, accelerating problem discussions and experience sharing while ensuring precise alignment with responsible personnel. In addition, cross-store communication and collaboration have been significantly enhanced, ensuring efficient information flow and seamless connectivity for every employee.
In the fast-paced baking industry, knowledge management is key to improving operational efficiency and innovation. Faced with the challenges of launching new products and adjusting existing ones, Siweit created a knowledge base organized by function, fostering knowledge sharing and best-practice replication across departments. Employees can quickly access product information, creating a closed loop for problem-solving and driving efficient execution of tasks.
A Complete Transformation from Paper-Based to Smart HR Management
Siweit replaced its traditional paper-based HR management system with DingTalk’s smart HR system, enabling online management of employees throughout their entire lifecycle—from onboarding to offboarding—and significantly boosting employee satisfaction.
Given the varying operating hours across stores, shift scheduling has become complex and dynamic, posing challenges for management and dispatch. Traditional attendance systems struggle to handle this diversity, leading to scheduling errors and increased communication costs. By adopting DingTalk’s Professional Attendance System, Siweit customizes shifts based on specific store needs, automatically adapting to different rules, simplifying the scheduling process, and even allowing store managers to conveniently manage schedules via mobile devices. This has greatly improved scheduling flexibility and accuracy.
Siweit uses automatically generated leave and attendance analysis reports based on aggregated data to provide a comprehensive view of key metrics such as attendance rates, absences, and overtime across all stores. This cross-time, cross-store comparative analysis helps quickly identify attendance anomalies and provides valuable data support for personnel scheduling and incentive strategy development, ultimately optimizing human resource management.
Breaking Down Data Silos—Custom-Built Digital Portal
In financial, administrative, engineering, planning, and other project management areas, Siweit leveraged DingTalk to optimize business module forms and used intelligent diagnostics to drive process innovation and performance leaps, addressing previous issues such as inefficient processes, lack of transparency, and difficulties in monitoring and auditing.
Siweit has long used the “Wandianzhang” smart tool for store management. However, as the business has grown, data silos between internal systems have become increasingly prominent, posing a major bottleneck to the company’s development. To address this, Siweit leveraged the integration capabilities and API interfaces of DingTalk’s open platform to deeply integrate the “Wandianzhang” and “Baking 365” systems, breaking down data silos and unlocking greater practical value from data in business operations.
At the same time, Siweit incorporated the company’s unique cultural elements and visual identity system into the design of its workbench, enhancing both brand image consistency and employees’ sense of belonging and identification. Employees are constantly immersed in the company’s culture during their daily work, injecting new vitality into the organization’s long-term development.
By fully embracing digital transformation, Siweit has successfully created a dedicated digital portal with the help of DingTalk’s collaborative integration capabilities. This has led to business process innovation, upgraded knowledge management, and intelligent HR management, providing strong momentum for the company’s efficient operations and innovative growth. Looking ahead, Siweit will continue to partner with DingTalk to explore deeper integration scenarios between digital technologies and the baking industry, ensuring that the mission of “delivering happiness and deliciousness through baking” brightens more lives.
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