Português
EnglishThe Path of Manufacturing Transformation Amid Global Supply Chain Restructuring
In the context of accelerating international supply chain restructuring and China's manufacturing industry actively going global, traditional manufacturing enterprises are facing unprecedented challenges. As their business expands overseas, management models that once worked well in the local market are gradually revealing issues such as distorted information transmission, communication delays, and an inability to effectively accumulate knowledge when dealing with cross-language, cross-time zone, and cross-cultural collaboration. These problems are seriously hindering the pace of companies' global development.
Dingli New Materials’ Overseas Expansion Case Study
Founded in 1998, Dingli New Materials is a leading brand in China’s formaldehyde-free woodworking adhesive sector and has been recognized as a “hidden champion” enterprise in Zhejiang Province. In recent years, the company has actively pursued a dual strategy of “import substitution + quality export,” and its business footprint now spans Vietnam, Thailand, Malaysia, Kenya, Nigeria, Iran, Russia, Saudi Arabia, South Korea, and other regions. However, along with market expansion, rising communication costs and increasing management complexity have emerged as critical challenges that must be addressed.
Breaking Through Multilingual Communication Barriers
To address frequent international meetings and diverse language environments, Dingli has adopted DingTalk’s A1 recording device, which enables real-time speech-to-text conversion and multilingual translation, automatically generating well-structured meeting minutes. The AI system can also extract key decisions and action items, enabling immediate assignment and follow-up. This simplifies the previously lengthy process of “meeting–recording–translating–organizing” into a streamlined workflow of “recording while you meet, with delivery immediately after the session,” significantly boosting cross-cultural collaboration efficiency.
All meeting content is automatically archived in DingTalk’s Knowledge Base, categorized by project and region to form a company-level knowledge memory system. New employees can quickly grasp the historical context of past conversations, and production units can instantly access construction standards for overseas factories, facilitating knowledge transfer and data-driven decision-making. Pan Han, head of international business, notes that meetings are no longer just resource-consuming activities—they have become knowledge investments that create value, strengthening the company’s ability to learn and adapt in a globalized environment.
The headquarters’ functional departments have long been bogged down by complex tasks and inefficient processes. By leveraging DingTalk’s AI tables, the human resources team built a postdoctoral research project management system in just one day. The system includes automated reminders for every stage—from onboarding and proposal defense to mid-term evaluations and final defenses—upgrading management from manual operations to a self-operating, system-driven model, akin to entering “autonomous driving” mode.
In just a few months, various departments have used AI tables to develop more than a dozen lightweight applications. The administrative department launched a “6S” hygiene audit system that integrates AI image recognition technology to automatically determine whether on-site cleanliness meets standards. Vehicle dispatch now features automatic cost aggregation, and the HR team has introduced an employee birthday celebration and care mechanism. Li Xiulan, head of HR, says that without needing to write any code, management ideas can be quickly turned into practical tools. The lowered technical barrier has fully unleashed the innovative energy of frontline staff.
In the past, ERP, CRM, MES, and other systems were introduced separately, creating “data silos” that led to fragmented information and process bottlenecks. Dingli has integrated dozens of core systems—including DCS, ERP, and CRM—through the DingTalk platform, unifying identity authentication and data entry points. This provides personalized smart workspaces for different functional roles, enabling approval actions to be mobile, tasks to be centralized, and management to be visualized.
Zhou Chuanyi, the person in charge of digitalization, emphasizes that DingTalk is driving a “people-centered” reshaping of work patterns—technology and systems are no longer cold tools but partners that help employees work more efficiently, providing crucial support for companies to respond rapidly and collaborate effectively in global competition.
Dingli’s experience reveals an important direction: The core of manufacturing digital transformation lies not in the scale of systems or the sophistication of technology, but in the ability to precisely embed simple, easy-to-use digital capabilities into actual business scenarios to solve real pain points. When knowledge can be accumulated, processes become self-sufficient, and systems work together seamlessly, companies can build operational efficiency and organizational resilience that support their global expansion—this is a path that Macau’s efforts to promote the integration of modern industry and technology can draw inspiration from.
DomTech is DingTalk’s officially designated service provider in Macau, specializing in providing DingTalk services to a wide range of customers. If you’d like to learn more about DingTalk platform applications, you can contact our online customer service directly, or reach us by phone at +852 95970612, or by email at cs@dingtalk-macau.com. We have an excellent development and operations team with extensive market service experience, and we can provide you with professional DingTalk solutions and services!