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EnglishIn the absence of tools, processes, and mechanisms, founders often get bogged down in endless琐事. Now, I can see the entire process at a glance. There are fewer tasks to handle, communication is simpler, and workflows are smoother—naturally, this brings a sense of relief. Only when the system starts thinking can managers return to their strategic core role.
— Li Gan, Founder and CEO of Rongyue Tai
In the traditional wedding banquet catering industry, inefficiency in decision-making, delayed data, and high costs for custom development have long plagued business leaders. Founders often find themselves playing the role of “firefighter,” personally overseeing everything from daily operations to unexpected issues. However, this high-intensity management model not only leaves founders exhausted but also makes it difficult for businesses to operate efficiently.
As an industry benchmark, Rongyue Tai has leveraged its early digital transformation advantage to achieve rapid business expansion within just a few years, covering multiple cities across China. Faced with the management challenges brought by scaling, Rongyue Tai chose DingTalk low-code as its core tool, fundamentally transforming its management approach and enabling efficient, intelligent upgrades.
Let’s take a look at their experience!
Li Gan is a veteran in the banquet catering industry. Rongyue Tai represents his second entrepreneurial venture. This company, which originated in Ma'anshan, Anhui, has focused on the banquet catering sector for eight years. Today, its business has expanded to more than 10 cities across regions including East China and the Greater Bay Area, with over 20+ locations and more than 100 banquet halls, serving nearly 20,000 newlyweds annually.
Through a differentiated product matrix and strong brand culture, Rongyue Tai continues to reinforce its market positioning as the “definer of new standards for Chinese banquets.” On March 18, 2024, the company successfully completed an IPO on the Australian Securities Exchange (ticker: 100132) and has been recognized for two consecutive years as a Forbes China Rising Star and Value Enterprise in the consumer sector.
Rongyue Tai's eight-year journey mirrors the broader transformation and upgrading of China's consumer services industry. Yet, behind the rapid growth, traditional management methods have increasingly exposed their shortcomings. As Rongyue Tai expanded quickly, Li Gan became increasingly aware of the importance of digital management tools. “The banquet catering industry lacks mature digital tools, so we had to piece together different software to meet our business needs,” he says.
Traditional approval processes led to delays in strategy execution: Even with well-defined management ideas, the implementation process was riddled with obstacles. “Because human factors were involved, if managers weren’t extremely disciplined and highly capable, it was hard to quickly put my ideas into action. This extended the cycle of process management, leaving many issues unresolved and hindering improvements.”
Manual data collection resulted in delayed operational analysis: The highly operational nature of the banquet catering industry demands real-time data, but manual data collection caused significant headaches. “For example, if I wanted to understand the staffing levels or space costs at each location, the time cost would be extremely high. More importantly, the long data collection cycle meant that managers couldn’t adjust strategies in a timely manner, increasing risks.”
Custom software development required tens of millions and took years: In the past, when facing digital transformation challenges, traditional industries often turned to third-party vendors for custom software development. Li Gan once commissioned industry experts to estimate the costs: Based on Rongyue Tai's business complexity and data processing volume, a traditional software development project could cost 10–20 million yuan and take one to two years to complete.
It was at this point that DingTalk entered Li Gan's field of vision. After extensive comparison and research, in July 2024, Rongyue Tai selected DingTalk as the technological foundation for its digital transformation, with low-code serving as the primary tool.
Compared with full-code custom development, DingTalk's low-code approach saved over 1 million yuan in software development costs. In terms of build time, a traditional full-code solution was estimated to take 10–12 months, whereas the digital platform built on DingTalk's low-code platform went live 6–8 months ahead of schedule.
As an old friend of DingTalk, Li Gan began leveraging DingTalk to accelerate the digitalization of office scenarios during his first startup. Today, he has used DingTalk low-code to integrate all departments within the company.
By leveraging DingTalk low-code's standardized modules and customizable building capabilities, Rongyue Tai worked with DingTalk to build nine major business modules and nearly 100 core features within three months, meeting the digital management needs of the company's core business scenarios. These include: data dashboards, brand operations, CRM management, procurement management, kitchen management, project management, asset management, and service oversight—covering all business processes across the group and its locations.
1. Maintenance Management: From “blame game” to a closed-loop system
After adopting DingTalk low-code, the app now enables an automated “repair request–dispatch–inspection” closed loop. Maintenance staff simply take photos or videos according to standard procedures, describe the issue, and select a priority level based on urgency. The system automatically sends the information to the relevant personnel in the engineering department, who then incorporate it into their work plans. The system also includes countdown reminders; if a repair isn’t completed on time, supervisors are notified, creating a true management闭环.
2. Customer Management: Say goodbye to layered reporting, with real-time data feedback
In customer acquisition, the value of DingTalk low-code lies in its ability to provide real-time data, allowing management to directly view the real-time operating data of any location.
Li Gan notes that in the past, obtaining Rongyue Tai's operational data was highly delayed. For instance, to understand a location's conversion rate, referral rate, or sales progress, finance staff had to extract data from the system, then verify and confirm it. “This process was not only time-consuming but also increased communication costs. Especially for a highly customer-focused industry, if management and operators can't access data in a timely manner, they may miss the optimal window for making corrections or decisions.”
Now, through the processes designed using DingTalk low-code, Li Gan can quickly view data for all locations and across various dimensions. “I’ve become like a ‘worm’ inside every store—I can find out anything I want instantly, rather than having to issue commands, assign tasks, and wait for feedback, as we used to do.”
3. Brand Operations: With dynamic budget management, say goodbye to “PPT reports”
As a chain enterprise, brand operations are critical. How to control brand communication budgets and maximize ROI effectiveness tests a company's management capabilities. Li Gan notes that in the absence of digital tools, budget applications and progress reports for Rongyue Tai's marketing activities were handled via phone calls and in-person meetings. When financial matters were involved, the finance department had to review the reports. This approach was not only inefficient but also resulted in delayed information feedback.
Now, with the digital system built on DingTalk low-code, management can access data in real time—for example, to check the budget execution progress and spending details at a particular location. “We hope this approach will make budget management at each location more efficient, allowing us to track budget usage in real time and improve financial management.”
4. Organizational Culture: Use “DingTalk Circles” to energize the team
To engage its young teams spread across the country, Rongyue Tai has created a virtual community within DingTalk “Circles.” Each month, the platform tracks employee activity within the circles, and this activity is converted into points and ranks, which are directly linked to employee promotions and salary adjustments.
In addition, Rongyue Tai has set up a “Cloud Business Academy” system through DingTalk low-code to empower training, using a points-based mechanism for management. “In this way, we not only ground our culture within the organization but also use digital tools to motivate employees to learn and grow, while providing strong support for human resource management.”
Today, DingTalk low-code + AI has become deeply embedded in Rongyue Tai's business operations, providing powerful support to employees in various scenarios. Take maintenance as an example: In the traditional model, coordination relied on WeChat groups or phone calls; in the digital phase, staff can enter work orders directly in the low-code app. With the introduction of AI voice interaction, maintenance staff only need to describe the fault verbally, and the system automatically assigns the task, tracks progress, and calculates costs—reducing operational complexity and improving efficiency.
Low-code + AI not only empowers frontline employees but also helps management analyze business strategies. “Through natural language commands, AI can instantly retrieve multidimensional data such as ‘store maintenance records’ or ‘quarterly expense details,’ replacing traditional manual report compilation processes and acting as a ‘data brain’ for managers.”
With DingTalk's help, Li Gan feels most relieved.
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