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EnglishOn June 9, Laoxiangji, a leading Chinese fast-food brand, and DingTalk officially signed a strategic cooperation agreement in Hangzhou, focusing on deepening collaboration based on DingTalk AI. Building on their strong existing partnership, the two parties will focus on exploring AI applications and digital management for franchisees, accelerating Laoxiangji's digital transformation and helping the company achieve its goal of opening 10,000 stores.
At the signing ceremony, Shu Xiaolong, Chairman of Laoxiangji, said: "On the path of digital transformation, Laoxiangji has been moving forward for six years, and digitalization has now been integrated into every link of the company's entire industry chain. At this new growth stage, AI and digitalization are crucial tools for improving quality and efficiency. Laoxiangji and DingTalk have been collaborating since 2020 and share a solid foundation of cooperation. We look forward to deepening this partnership to showcase new capabilities of DingTalk around AI. We also hope that Laoxiangji and DingTalk can work closely together to create an intelligent restaurant and jointly set a benchmark in the foodservice industry."
Laoxiangji is a chain restaurant brand specializing in Chinese fast food, with more than 1,400 stores nationwide. Starting from raising free-range chickens, the company has developed a full-industry-chain model that spans from farming to the dining table. As the largest Chinese fast-food company in China, Laoxiangji operates in 53 cities across the country, including Beijing, Shanghai, Shenzhen, and Hangzhou, and is expanding at a pace of 300 new stores per year, earning widespread popularity among diners nationwide.
In 2019, Laoxiangji adopted a "digital strategy," launching a full-industry digital transformation and building a data mid-end and a digital platform for smart farming. In 2020, Laoxiangji accelerated its digitalization process by upgrading to a "digital growth strategy," initiating the construction of a dual mid-end system for business and data, and officially adopting DingTalk as the group's digital collaboration and office platform.
From initially moving internal communication, meetings, and OA processes online, to the comprehensive use of DingTalk smart hardware—such as attendance machines, all-in-one video conferencing systems, smart parking systems, smart lockers, and printers—in the company's new headquarters, to later integrating various office applications on DingTalk to create a unified one-stop office portal for the entire group, Laoxiangji and DingTalk have continuously deepened their cooperation since 2020, advancing the group's digital and intelligent upgrade over the past five years.
In this new collaboration, Laoxiangji will leverage DingTalk's AI capabilities to explore the deep application of AI in enterprise management and business scenarios. Addressing the labor-intensive and costly challenge of employee training and onboarding—a critical issue in the foodservice industry—Laoxiangji has already used DingTalk's "AI Practice" feature to train key personnel such as store managers, staff, and field marketing representatives. This not only eliminates hard costs like renting training venues and hiring trainers but also enhances the training experience and satisfaction of employees, significantly boosting the effectiveness of training.
At the same time, combining Laoxiangji's deep industry expertise in the foodservice sector, its unique franchise model, and DingTalk's leading advantages in digital management for chain stores, the two partners will jointly develop a full-lifecycle management system for franchisees. This will enhance the franchisee experience, accumulate store operation data to support policy-making, improve cross-departmental collaboration efficiency, and help the headquarters standardize and implement operational rules more effectively.
Su Xi, Vice President of Laoxiangji Group, said:
"With franchising as our spear and digitalization as our shield, Laoxiangji has entered a new chapter in its brand development. Faced with increasingly fierce competition in the foodservice industry, AI will become a key tool for the group to improve efficiency. DingTalk's product capabilities and its proven solutions in the foodservice sector will also serve as an important foundation for Laoxiangji to expand its business footprint and lay a solid groundwork for achieving the goal of 10,000 stores."
Jia Wei, Vice President of DingTalk's Commercial Division, said:
"Laoxiangji is an important partner of DingTalk. We look forward to this collaboration taking both sides to a new stage and accelerating the exploration and implementation of AI in the foodservice industry. DingTalk will provide its best product capabilities and industry solutions to fully support Laoxiangji in its digital and intelligent upgrade, helping the company become a digital benchmark in the foodservice sector."
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