Anwell Foods Partners with DingTalk to Usher in an AI Era for All Employees!

Welcome to DingTalk, Anjoy Foods!

Recently, Anjoy Food Group Co., Ltd., a leading frozen food company in mainland China, officially signed a strategic cooperation agreement with DingTalk. The two parties will focus on smart office solutions, AI application scenarios, and global business expansion, working together to create a benchmark case for digital transformation in the food manufacturing industry.

Industry Leader Accelerates Digital Innovation

As a leading brand in China’s frozen food sector, Anjoy Foods achieved revenues exceeding RMB 16.1 billion in 2024 and became the first company in the industry to successfully list on both A-share and H-share markets. Currently, the group operates 12 modern production facilities nationwide, employs nearly 20,000 people, and has a widespread business network across the country.

Facing management challenges arising from its large organizational structure and multi-site operations, Anjoy is transitioning from a traditional “channel-driven” model to a “new product R&D-driven” approach, placing higher demands on information system integration and intelligent decision-making capabilities. In the past, fragmented collaboration platforms, disconnected data, and a lack of AI support limited communication efficiency. To address these issues, the company urgently needs a unified work platform that integrates personnel collaboration, business connectivity, intelligent technologies, and hardware-software ecosystems.

Building a Smart Collaboration Ecosystem Across Three Key Areas

Under the terms of the agreement, both parties will prioritize the following three areas of cooperation:

1. Establishing a Unified Digital Gateway for All Employees

DingTalk will serve as the standardized digital workspace for the entire Anjoy Foods group, fully integrating with existing core systems such as ERP, CRM, and HR to deliver an “All-in-One” mobile office experience. Through DingTalk’s instant messaging, online document collaboration, video conferencing, and knowledge base features, communication barriers between headquarters and all production sites will be eliminated, creating a one-stop collaborative mechanism covering administrative operations, meeting follow-ups, knowledge sharing, and sales management.

2. Leveraging AI to Boost Team Performance Across Ten Thousand Employees

Anjoy will adopt DingTalk’s AI transcription, AI search, and AI spreadsheet tools, initially applying them to enhance meeting efficiency, accelerate knowledge retrieval, and streamline data analysis processes. More importantly, the company will integrate DingTalk’s “Wukong”—Alibaba’s enterprise-grade native AI platform—leveraging its accumulated industry expertise and operational data to train a customized AI model. Looking ahead, AI will evolve from a personal assistant role into a “digital employee,” deeply involved in key areas such as product development, production scheduling, and marketing sales.

3. Supporting International Expansion Plans

As Anjoy accelerates its overseas presence, DingTalk will provide efficient cross-regional and cross-time-zone collaboration support, ensuring real-time information flow and organizational alignment among global branches, thereby helping the company steadily expand into international markets.

Executive Insights: Why DingTalk?

Zhang Qingmiao, General Manager of Anjoy Food Group, stated that the decision to choose DingTalk was based on three main factors: First, its AI capabilities cover every use case, instantly generating meeting minutes, quickly retrieving documents, and automatically tracking approval progress, significantly boosting productivity; second, the platform seamlessly integrates mobile office functions, daily report submissions, organizational structures, and streamlined approval workflows, effectively breaking down information silos; third, it offers robust enterprise-level scalability, effortlessly connecting with existing systems while supporting custom development as needed.

"What we need is not just a communication tool, but a smart work platform capable of supporting collaboration among tens of thousands of employees, adapting to global operations, and continuously evolving. DingTalk is exactly the partner we’ve been looking for," he said.

Chen Weimian, General Manager of Alibaba DingTalk’s East China Region, noted that Anjoy Foods, as an industry leader, sets exceptionally high standards for collaboration systems due to its scale and strategic layout. Leveraging the Wukong AI platform, intelligent meeting notes, automated approval workflows, and distributor management features, along with a company-wide AI adoption initiative, DingTalk will help Anjoy build an end-to-end AI-powered ecosystem spanning order processing, store feedback, market insights, and internal collaboration.

Setting a New Benchmark for Digital Transformation in the Food Industry

This collaboration marks a significant milestone in DingTalk’s efforts to deepen AI implementation within the food manufacturing sector. With the extensive deployment of the Wukong platform and dedicated AI models, Anjoy Foods is poised to become one of the first food companies in mainland China to fully integrate artificial intelligence across its entire business value chain, providing a replicable and scalable model for the intelligent upgrade of traditional manufacturing industries.

DomTech is DingTalk’s official service provider in Macau, specializing in delivering DingTalk services to a wide range of customers. If you’d like to learn more about DingTalk platform applications, feel free to contact our online customer service or reach out by phone at +852 95970612 or via email at [email protected]. Our skilled development and operations teams, backed by extensive market experience, are ready to provide you with professional DingTalk solutions and services!