Português
EnglishChongqing Woodpecker Network Technology Co., Ltd. is a digital home maintenance service company that has been focused on the vertical home maintenance service sector for decades. As of October 2024, Woodpecker has 59 subsidiaries nationwide, more than 500 engineer stations, and services covering 300 cities. The company has accumulated over 950,000 engineers, serving millions of households, corporate users, and various manufacturers. In the market, Woodpecker has earned a strong reputation with slogans such as "For standardized home maintenance, choose Woodpecker" and "We fix everything except relationships."
DingTalk's communication and collaboration features enable our team to communicate efficiently anytime, anywhere, ensuring real-time and accurate information delivery. The knowledge base helps us systematically manage and share experience, improving employees' professional skills and service quality. The workflow approval feature simplifies our internal processes, speeds up decision-making, and enhances overall operational efficiency. Notably, DingTalk seamlessly integrates with our internal management system, enabling real-time data synchronization and automated business process management. These core benefits allow us to focus more on delivering high-quality maintenance services to customers and driving continuous business growth.
Deep Integration of Custom Apps and DingTalk Creates a Unified Collaboration Portal
In the process of digital transformation, Woodpecker operates multiple internal systems. When employees need to collaborate across departments or access comprehensive information, they must spend significant time switching between systems, searching for data, and logging in, which reduces work efficiency. Additionally, Woodpecker's core business processes are based on its self-developed business systems, while approval workflows are built using DingTalk's OA capabilities. This separation between business and approval workflows leads to lower efficiency. Woodpecker's development team has effectively addressed these challenges by leveraging DingTalk's extensive API interfaces:
● Single sign-on integration solves multi-system, multi-account issues:
Based on DingTalk's custom workspace, more than 10 existing systems—including Woodpecker's operations platform, management platform, and human resources system—are unifiedly integrated into a single collaborative office platform. Employees can log in directly to this unified platform using their DingTalk accounts, ensuring security while addressing efficiency and user experience concerns.
● Deeply integrate business and approval workflows, transforming business systems into IM-based platforms:
Leveraging DingTalk's open and integration capabilities, Woodpecker tightly integrates its core business systems—such as the work order routing system, operations platform, management platform, and remote information system—with the DingTalk platform by calling APIs for to-dos, approvals, message notifications, schedules, group chats, and other functions. With an average of nearly 3 million API calls per month, Woodpecker has effectively transformed its business systems into IM-based platforms.
● Collaborate efficiently via DingTalk video conferencing, breaking down physical space barriers:
By leveraging DingTalk's directory and upstream/downstream organizational capabilities, company employees can use DingTalk's audio and video features to overcome physical collaboration barriers and initiate meetings anytime, anywhere. Since 2024, the company has averaged over 2,000 meetings per day, with total meeting durations exceeding 18,000 minutes daily, significantly enhancing the remote collaboration experience.
Build an "Immersive" Digital Space for Corporate Culture to Deepen the Bird Brother IP
As the company grows in size and the number of roles increases, it becomes challenging to efficiently deliver important information such as major company events, policies, and activity updates. The efficiency of top-down communication declines, creating bottlenecks in management. Based on DingTalk's dedicated platform, Woodpecker has created an immersive digital space for corporate culture, effectively addressing these challenges:
● Build a unified visual portal based on DingTalk's dedicated platform capabilities:
Woodpecker uses the blue color from its company logo as the theme color for the DingTalk workspace, standardizes app icons, unifies the workspace's visual design, and places the most frequently used corporate apps in prominent positions. Through this custom-designed workspace, the company continuously communicates its brand value proposition internally, strengthening employees' sense of cultural identity.
● Publish important information through multiple channels with strong reminders, using intelligent audience targeting for precise reach:
For critical company announcements, policies, and important notices, Woodpecker uses the "Announcement" feature to precisely distribute information to targeted internal audiences. Features like non-forwardable confidential announcements and watermarks ensure information security. For internal company activities and employee welfare initiatives, Woodpecker leverages DingTalk's "Smart Operations" capabilities to accurately identify various employee groups through "audience selection," ensuring that only authorized personnel can view core information. Information is delivered in a tiered and permission-based manner, and key messages are promptly and prominently communicated to selected employees through methods such as "startup splash screens," "homepage pop-ups," and "banner carousels."
● Customize "Bird Brother" emoji packs to create an "immersive" digital space for corporate culture:
Woodpecker fully leverages DingTalk's capabilities to build a digital space for corporate culture, launching customized "Bird Brother" emoji packs in DingTalk IM. The corporate culture specialist uses DingTalk's knowledge base to create a "Culture Circle," archiving sections such as the Woodpecker Hall of Fame, employee activities, and the monthly culture newsletter. These materials are quickly promoted through startup splash screens and pop-ups, creating an immersive digital space for employees to experience the company's culture.
Build a Corporate Knowledge Base and Learning Platform to Accelerate Knowledge Accumulation and Talent Development
As the company's business expands, the organization accumulates more and more digital assets. Internal company and departmental rules, policy documents, and service SOPs are constantly being produced and iterated, making it difficult to identify the latest versions. Knowledge is scattered across individual employees' devices, making it inconvenient to share and find information. At the same time, talent is Woodpecker's most important strategic resource. How to make full use of the organization's accumulated experience to continuously enhance employees' professional and managerial skills has become a key concern for the management team. Woodpecker's knowledge base on DingTalk effectively addresses these challenges:
● Systematically manage five major maintenance knowledge bases to accumulate repair expertise:
Through DingTalk's knowledge base, Woodpecker has systematically archived five major maintenance knowledge bases and eight service categories, covering 95 types of maintenance services. These include systematic repair tutorials, repair Q&A, and service SOPs. The maintenance knowledge base supports Woodpecker's efforts to advance standardization and regulation in the maintenance industry, continuously improving employees' professional skills and service quality.
● Build a shared corporate knowledge base, with one knowledge base per department:
The company-level common knowledge base is deployed directly on the workspace for all employees, with a prominent entry point that makes it easy for employees to quickly access information. Over time, a separate knowledge base has been developed for each department. New employees can quickly familiarize themselves with the company and their department through the knowledge base after joining, helping them rapidly improve their professional competence.
● Woodpecker's online learning platform continues to empower employees:
Woodpecker continuously refines and develops specialized courses tailored to the professional skills and management needs of different positions. The company has established its own online learning platform and uses learning credits and position certifications to motivate and accelerate talent development.
Through DingTalk's digital empowerment, Woodpecker has not only improved service quality and response speed but has also taken a solid step forward on the path of digital transformation. Looking ahead, as technology continues to advance and innovate, Woodpecker will continue to lead the industry, providing smarter and more efficient services to protect every ordinary household.
DomTech is DingTalk's official designated service provider in Macau, specializing in providing DingTalk services to a wide range of customers. If you'd like to learn more about DingTalk platform applications, you can contact our online customer service directly or call +852 95970612 or email cs@dingtalk-macau.com. We have an excellent development and operations team with extensive market service experience, ready to provide you with professional DingTalk solutions and services!