Português
EnglishFounded in 1993, Zhongzhi Pharmaceutical Group is a high-tech enterprise integrating research, production, and sales of innovative traditional Chinese medicine slices, proprietary Chinese medicines, and health foods. In 2015, Zhongzhi Pharmaceutical was listed on the Main Board of the Hong Kong Stock Exchange (Zhongzhi Pharmaceutical: 03737.HK). As the inventor of the wall-breaking TCM slice technology and the pioneer of new herbal wellness products, Zhongzhi Pharmaceutical holds an important position in the TCM industry in Guangdong Province and across China. The group has established 44 ecological traceability planting bases for TCM nationwide and more than ten subsidiaries, owning well-known brands such as "Zhongzhi" and "Caojinghua."
In the rapid development of Zhongzhi Pharmaceutical, management bottlenecks gradually emerged: pharmacy inspections were time-consuming and inefficient; target management processes were complex and difficult to control; and employee incentive mechanisms struggled to inspire the younger generation. By partnering with DingTalk and leveraging Yida, Zhongzhi Pharmaceutical achieved a leap in information management—like installing a powerful engine for digital transformation—making the company more agile and efficient in the competitive market.
Smart Store Operations Management: One-Step Daily Inspections
In Zhongshan City, more than 500 pharmacies under Zhongzhi Pharmaceutical rely on numerous inspection specialists to conduct on-site paper-based inspections. Specialists must visit each store daily, check items one by one, take photos, upload data, and wait for back-end review, resulting in delayed feedback and difficulty tracking corrective actions. The entire inspection process lacked closed-loop management.
After collaborating with DingTalk, Zhongzhi Pharmaceutical leveraged DingTalk's Yida low-code platform and advanced AI technologies to build a smart store operations management application. This successfully implemented closed-loop management for issue rectification, ensuring that every step is closely monitored and addressed in a timely manner. The introduction of the low-code platform optimized business processes, enabling real-time feedback and tracking, significantly improving work efficiency and inspection quality. By digitizing and standardizing the 6S store inspection checklist process—and combining it with online video monitoring and inspection—the company uses trained AI models for image recognition to automatically verify inspection standards. Inspectors can directly check items against online standards and report issues requiring correction online, with a transparent and efficient approval process. At the same time, inspection reports are summarized online, ensuring data timeliness and accuracy.
One-Stop Target Management: Real-Time Tracking of Goal Progress
Zhongzhi Pharmaceutical once faced numerous challenges in corporate target management. Goals set at the beginning of the year often became inconsistent during mid-year adjustments, leading to redundant work and significantly reducing efficiency. The paper-based approval process led by business unit leaders slowed down the approval pace and made document archiving complex and difficult to manage. Meanwhile, extensive manual operations were prone to errors and hard to trace.
Through solutions provided by DingTalk, Zhongzhi Pharmaceutical built a one-stop target management platform, streamlining the entire goal approval process—from formulation and adjustment to handling by the general office and collaborative departments—all completed easily on a single platform. This ensures goal consistency and accuracy. Authorized departments can query goals in real time anytime, anywhere, greatly enhancing transparency. The platform also unified goal sources, enabling seamless data sharing among multiple departments, including finance, human resources, IT, and sales management, thereby ensuring consistency. This significantly reduces errors and redundant work, markedly improving overall operational efficiency. Zhongzhi Pharmaceutical has thus established an efficient, transparent, and precise target management system, laying a solid foundation for the company's sustainable development.
"Zhi Points": Breaking Free from KPI Constraints to Ignite New Employee Energy
As Zhongzhi Pharmaceutical has grown, traditional KPI evaluations have failed to meet employees' diverse needs. A punishment-oriented management style tends to provoke employee resistance and dampen work enthusiasm. When employees receive customer praise for outstanding performance, the company often merely forwards the feedback without providing timely, substantive recognition or rewards, making it difficult for employees' value to be fully acknowledged.
By leveraging DingTalk's Yida low-code platform, Zhongzhi Pharmaceutical built the "Zhi Points" platform. Through standardized mechanisms for earning, using, and ranking points, the platform effectively motivates employees. Employees can earn points by completing tasks and receiving personalized leadership incentives, and these points are meticulously recorded in a ledger. Moreover, employees can use their points to redeem various items in a mall, significantly boosting their work enthusiasm and engagement. The points ranking mechanism not only visually showcases employees' value but also provides management with a quantitative basis for evaluation, ensuring that employees' efforts and contributions are recognized fairly and transparently.
From intelligent pharmacy inspections and one-stop target management solutions to the innovative "Zhi Points" incentive mechanism, every step taken by Zhongzhi Pharmaceutical has laid a solid foundation for the company's sustainable development. Looking ahead, Zhongzhi Pharmaceutical will continue to deepen its commitment to digitalization, working hand-in-hand with DingTalk to provide consumers with higher-quality products and services, offer employees a better work environment and growth opportunities, and achieve win-win development for both the company and its employees.
DomTech is DingTalk's officially designated service provider in Macau, specializing in providing DingTalk services to a wide range of customers. If you'd like to learn more about DingTalk platform applications, feel free to contact our online customer service or reach us by phone at +852 95970612 or by email at cs@dingtalk-macau.com. We have an excellent development and operations team with rich market service experience, ready to provide you with professional DingTalk solutions and services!