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EnglishThe Spring Festival has passed in the blink of an eye, and I bet many working folks are reluctantly heading back to work. Feeling a bit out of sync after returning to work or school? No worries—why not ask your boss for a "kai gong hongbao" (New Year's red envelope)? Can’t bring yourself to say it out loud? Check out DingTalk’s many “voice substitute” features to help you tackle work and study with ease in the new year.
Today, we’re diving into DingTalk’s unique emoji product design. Whether in the workplace or in everyday life, emoji packs have become a must-have tool for communication—they make expression more precise, lively, and warm. So how does DingTalk, as a B2B product, approach emoji design?
DingTalk’s primary users are corporate employees and students, teachers, and parents in educational settings. Compared to other chat apps that cater more to individual users, DingTalk’s B2B focus brings distinct differences. DingTalk’s emoji features need to align with the workplace environment, emphasizing efficiency, work scenarios, and workplace culture rather than purely personal or emotional expression. Take, for example, the “praise” emoji from a popular talk show—it’s that ever-shaking thumbs-up, which somehow carries a hint of sly sarcasm.
This unique feature stems from DingTalk’s specific needs in B2B scenarios, such as communication between superiors and subordinates, project collaboration, overtime work, and meetings. DingTalk’s emojis tend to be more formal yet lighthearted, avoiding casualness while still fitting within corporate culture and workplace etiquette. For instance, how can an emoji pack help ease a tense work atmosphere or convey the frustration of overtime without sounding overly negative?
It’s important to strike a balance: the humor should fit the workplace environment—no jokes that go too far—but still evoke a knowing chuckle from workers. The emoji packs need to be professional yet playful, helping relieve work stress while boosting communication efficiency.
Recently, DeepSeek has also offered its take on how B2B users interact with emojis:
Users want to use humor to describe various scenarios where workers rely on emoji packs. Imagine typical workplace situations like meeting a deadline, attending a meeting, requesting leave, thanking a colleague, or receiving a New Year’s or “kai gong hongbao” from the boss. Using exaggerated or funny emojis to depict these moments comes across as highly emotionally intelligent. At the same time, compared to C2C scenarios—such as chatting with friends, family group chats, or social interactions—the contexts and content of emoji use differ significantly.
So now, let’s dive into DingTalk’s signature emojis and explore the secrets behind their product design—how they create distinctive B2B features that set them apart.
DingTalk’s Like Button
We’ve designed three gradient levels for DingTalk’s like button, making expression richer and more relatable. By introducing three tiers of “likes,” users have more options to express their appreciation for content in nuanced ways.
Like interaction is now even more convenient: To make it easier for users to express praise, the new version lowers the barrier to using the like button. A single tap is all it takes to share your joy and recognition, delivering a more comfortable and enjoyable user experience.
The visual and animation effects are also improved: The colors and tones of the like button keep evolving, offering a richer way to express user emotions. The design is rounder and more lifelike, with animations that feel bouncy and friendly.
And here’s something truly unique: beneath the main like, you can add up to six smaller “likes.” This quirky feature is real—and art often comes from life, just like this:
If the constant shaking feels a bit too sarcastic and you’re looking for something more distinctive, you can even send an ultra-long gradient like.
Introducing a new feature: Ultra-long text emojis—the “survival shortcut” for office workers
You can use this feature to send quick, stylish replies with a single tap—clean, elegant, and efficient. For example:
It prevents screen clutter during chats while efficiently aggregating information. Recently, after much anticipation, text emojis now support inputs of more than four characters—and offer more color options for 365 members (available with a 365 membership subscription). This opens up even more fun and creative possibilities.
Support for longer text inputs: We’ve rolled out Text Emoji 2.0 for DingTalk 365 members, breaking the previous character limit. Now, text emojis can support up to 10 characters, giving users more room to communicate and express themselves without boundaries. At the same time, we’ve updated the instant-save feature for text emojis. The original “Save” and “Save & Send” options have been streamlined into “Save & Send” and “Send Directly,” simplifying the process even further. This makes the “post-and-send” nature of text emojis even more intuitive, ensuring every communication feels lightweight and effortless.
More color options: We’ve also introduced special background colors for text emojis exclusively for DingTalk 365 members. “Sunrise Gold,” “Royal Purple,” “Deep Sea Blue,” “Mint Green,” “Rainbow Black,” and “Coral Red”—these choices help your messages stand out from the crowd. Whether you’re cheering for someone at work, quietly expressing your true feelings as an introvert, or engaging in playful, abstract interactions with friends, you can pick the color that suits you best.
More use cases:
Whether you’re sharing the joy of a “particularly bright day” or sending encouragement with a message like “Let’s move forward together,” or conducting a quick poll or jotting down a note, a single tap is all it takes to respond quickly and engage deeply.
Energy Emojis
If you’re passionate about公益事业, you can try Energy Emojis. These give a whole new meaning to posting emojis while adding social value to communication. By exchanging genuine green energy, users are encouraged to become pioneers of positive social impact. When you post a text emoji, you can simultaneously send corresponding Ant Forest energy, allowing the recipient to feel your support in a tangible way.
How to send: Long-press a message, tap the Energy Emoji tab, and send an Energy Emoji to the recipient. (Once sent, energy cannot be returned.)
After you send an Energy Emoji, your name appears in green, and the recipient receives a system notification.
You can also send energy by replying to someone else’s Energy Emoji.
How to receive: After receiving an Energy Emoji, the energy is automatically added to your Ant Forest account. You can check your energy transaction history by visiting the Ant Forest section in your Alipay app via the following path:
Of course, you’re not limited to likes and text emojis—you can also use DingTalk’s classic yellow emoji pack, Dingmoji.
Dingmoji
DingTalk’s iconic emoji product offers hundreds of designs to suit a wide range of workplace scenarios. The collection is regularly updated, with annual rankings and a “Emoji of the Year” announced each December. Dingmoji is everywhere—you can find and use it almost anywhere in DingTalk.
Related to Dingmoji is the “Super Emoji”—larger, more dramatic versions of the standard emojis. Take this clapping hand, for example. Like the like button, does it also carry a hint of sly sarcasm in its praise? If so, it might be exactly what you’re looking for.
Super Emojis
Super Emojis instantly amp up the mood, delivering stunning full-screen animations that pack a powerful emotional punch.
Richer expressions: The new Super Emojis are exquisite, making interactions more engaging. More fun and creative designs are on the way.
Deeper emotions: The full-screen animations are more dynamic, with the first three featuring cool, full-screen effects—so you no longer have to envy competitors’ offerings.
More细腻表达: New technology ensures that the visuals are smoother and more refined.
Saved Emojis / Popular Emojis
If you love creating custom emoji packs for those around you, “Saved Emojis” and “Popular Emojis” are must-haves. Popular Emojis are updated weekly, so you can stop by often to collect your favorites.
As a seasoned office worker, sometimes you need to read between the lines. For example, when you receive a line of text like this, you might never expect how profound its meaning really is!
In such cases, the right emoji can speak volumes. For example:
Being able to understand others is only half the battle—you also need to express yourself appropriately. When you receive an outrageous request or hear shocking news, you might instinctively raise a question mark. In fact, the number of question marks you use can reflect the degree of your confusion or disbelief.
In such moments, a cute yet polite emoji can say it all—for example:
Conclusion
In summary, the ultimate design principle behind DingTalk’s emoji products is this: As office workers, our fate is to use the most timid-looking emojis to express our toughest inner thoughts.
DingTalk understands this well—each emoji feature is designed to serve as a “high-EQ pass” for the workplace, walking a fine line between “I get it” and “I just want to escape.”
DingTalk vs. consumer-focused social apps: The joys and sorrows of office workers don’t always align with those of the general public.
After all, in the B2B world, you can “kneel” with an emoji—but you can’t actually “give up.” In other environments, that’s just a stage where you pretend to be human after work 🎬.
Finally, we wish all “emoji experts” a great start to the new year! May your work go smoothly, your studies progress, and may your wishes come true in the Year of the Snake. Wishing you endless success and prosperity!
DomTech is DingTalk’s official service provider in Macau, dedicated to providing comprehensive DingTalk services to clients. If you’d like to learn more about DingTalk’s platform features, feel free to contact our online customer service or reach us by phone at +852 95970612 or email at cs@dingtalk-macau.com. With a strong team of developers and operations experts and extensive market experience, we’re ready to provide you with professional DingTalk solutions and services!