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EnglishHowever, as the Group and its numerous scenic spots and state-owned capital investment projects continue to expand in scale, a series of management challenges have gradually emerged in data management, financial management, case management, and copyright management. To address these issues, Shaanxi Cultural Investment Group has focused on the theme "Accelerating High-Quality Development and Building a New Shaanxi Cultural Investment Group." By integrating DingTalk's capabilities with its business model, the Group has not only improved internal management efficiency but also leveraged DingTalk's low-code capabilities to co-create a series of groundbreaking products, including "Cloud Ticket Pass" and "Copyright Shield." These innovations are driving the digital transformation of the cultural tourism sector, enhancing copyright protection, and empowering the Group's high-quality development.
Efficiently Consolidating Tourism Data to Support Data-Driven Decision-Making
In the past, collecting tourism operation data from subsidiaries was extremely challenging. Information was fragmented, and some subsidiaries failed to submit data on time, creating bottlenecks in data consolidation. This severely hindered the Group's ability to oversee its cultural tourism operations and make timely decisions. Now, Shaanxi Cultural Investment Group has partnered with DingTalk to integrate its internal collaboration workflows with DATAV, enabling full integration of the customer service system. As a result, tourism operation data from each subsidiary can be consolidated in real time and with high accuracy onto the Group's unified platform. The data is presented in a clear and intuitive visual format, providing management with real-time, precise insights into business performance. This empowers the Group to make more informed and efficient decisions in its cultural tourism operations.
Financial Data at a Glance: Clear Control Over Cash Flows
In financial management, information on loans and borrowings across Shaanxi Cultural Investment Group's subsidiaries was scattered and unclear, with instances of overdue repayments. This made it difficult for the Group to track critical financial data in a timely and accurate manner, highlighting the need for an efficient financial management system.
To solve this problem, Shaanxi Cultural Investment Group used Yida to build a comprehensive financial account management system. This system enables the Group to monitor loan and borrowing details from each subsidiary in real time, making overdue repayments immediately visible. Financial management has become well-organized, and the Group can precisely track cash flows, promptly identify and resolve potential financial issues, and ensure the rational flow and use of funds. This lays a solid financial foundation for the company's stable operations and long-term growth.
Unified Case Management: Proactive Risk Mitigation in Litigation Cases
In litigation case management, each subsidiary had to report cases independently. With a large number of cases spanning long periods, information was fragmented, and management was chaotic. Some cases remained unresolved for extended periods without clear visibility into their status, which hampered the Group's ability to manage litigation risks and respond efficiently. DingTalk Yida has successfully digitized litigation case management. Subsidiaries can now report case information online in real time, and the latest case updates and key milestones are clearly displayed in the system. The Group can comprehensively and accurately track all case developments, conduct timely risk assessments and decision-making, and significantly improve the efficiency of litigation case management and risk prevention capabilities.
Low-Code Empowers You Shaanxi: Comprehensive Support for Cultural Tourism Ambassadors
To promote Shaanxi's cultural tourism resources in a comprehensive way, Shaanxi Cultural Investment Group launched the "Cultural Tourism Ambassador" program, inviting taxi drivers to become ambassadors of Shaanxi culture. Through their daily interactions with passengers, these drivers introduce tourists to Shaanxi's historical sites, local cuisine, and quality accommodations, creating a seamless and convenient travel experience for visitors from other regions. However, the Group's official platform "You Shaanxi" faced challenges such as limited promotional channels, insufficient funding, and low user engagement.
To address these challenges, Shaanxi Cultural Investment Group used the low-code platform "Tron Cloud" to build an ambassador service system. Taxi drivers simply scan a QR code and submit an application online; once approved, they join the "Cultural Tourism Ambassador" team. Certified ambassadors not only provide personalized travel recommendations to passengers but also receive comprehensive support through DingTalk, including training resources and event information. Administrators can easily monitor the status of all registered drivers through the backend management system and coordinate activities efficiently. This innovative initiative has expanded the promotional reach of the "You Shaanxi" platform, significantly reduced marketing costs, and enhanced visitor satisfaction, injecting new vitality into Shaanxi's tourism industry.
Copyright Management: A Shield for Data Asset Security
In the process of copyright protection, Shaanxi Cultural Investment Group lacked a unified copyright management platform. The processes of copyright submission, review, and record-keeping were scattered across different systems or documents, leading to fragmented data that struggled to deliver cohesive value. In addition, tracing asset origins was extremely challenging. Traditional methods relying on spreadsheet-based registration were time-consuming, labor-intensive, and prone to errors. The copyright registration process was complex: applicants had to repeatedly revise their submissions, and incomplete materials often required starting the process over, consuming both time and effort.
Building on DingTalk's low-code platform, Shaanxi Cultural Investment Group created "Copyright Shield," a comprehensive solution that integrates copyright registration, value assessment, and rights protection. Through this streamlined process, the Group ensures copyright registration and confirmation, records and publishes original creation information and changes in rights ownership, and provides preliminary evidence of copyright ownership. This robust framework offers strong protection for copyright holders' rights, establishing a copyright defense line that supports the Group's innovative development in the cultural industry.
As its business continues to expand and digital technologies keep advancing, Shaanxi Cultural Investment Group will continue to collaborate with DingTalk to drive digital transformation, explore more innovative models and products, and promote the thriving development of the cultural industry, contributing even greater strength to the strategic goal of building a "culturally strong province."
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