Oriental Elegance × DingTalk: The Best Practice of Integrating Oriental Aesthetics with Digitalization

The Oriental Charm Jewelry Group was founded in 2001. It is a specialized group that integrates Eastern aesthetics into the entire jewelry industry chain, with business covering jewelry brand agency, jadeite trading, and comprehensive jewelry retail stores. Its two major self-owned brands each have distinct characteristics: Oriental Charm Jadeite focuses on high-end professional jadeite, drawing energy from Chinese civilization to create premium products; Oriental Charm Jewelry is based on traditional Eastern aesthetics, infused with a modern attitude, and delivers youthful, fashionable value.

Oriental Charm’s business footprint spans more than 70 stores and over 600 employees, facing numerous pain points in daily management and business scenarios. First, attendance management is complex. Traditional methods rely on phone calls, photo submissions, and manual data collection, which are time-consuming, error-prone, and make it difficult to track frontline dynamics. Second, business processes suffer from fragmented data across multiple systems, leading to cumbersome and error-prone workflows such as expense reimbursement. Finally, in project management, store construction lacks standardized processes, making it hard for project leaders to track progress. Faced with these pressing challenges, Oriental Charm chose to partner with DingTalk. This collaboration not only boosts efficiency but also injects new vitality into the company’s growth, giving it a stronger edge in the competitive market.

Smart Scheduling Liberates Labor; Attendance Accuracy Across Multiple Stores Reaches 98%

Oriental Charm’s business is extensive, with varying shift schedules across its stores. Traditional attendance relied on phone calls and photo submissions, with wages calculated manually, consuming significant time at month-end and prone to errors. After upgrading to DingTalk Professional Edition’s Attendance Expert mode, the system supports fine-grained management of over 70 attendance locations and more than 200 shifts. Store managers can schedule shifts online and make flexible adjustments, while the system automatically aggregates data with an accuracy rate of up to 98%. This significantly improves management efficiency and reduces human error. Headquarters can instantly grasp frontline dynamics, enabling better decision-making and resource allocation. Through DingTalk, Oriental Charm has enhanced the precision and transparency of its attendance management, boosting operational efficiency and injecting fresh vitality into the company, giving it a stronger competitive edge in the market.

System Integration Simplifies Complexity; Business Process Time Reduced by 80%

Through Yida Connectors, Oriental Charm has seamlessly integrated with its ERP system, successfully optimizing multiple business processes. The expense reimbursement process has been dramatically simplified, cutting processing time by 80%. Approval and accounting procedures have become more efficient and convenient. Once data is submitted, it flows automatically through the system, eliminating the tedious steps of manual re-entry. Employees only need to initiate a process once and can track approval progress in real time. The entire process is transparent and visible, greatly enhancing user experience. Operations for finance and management teams have also been simplified, as data is automatically archived via the ERP system, effectively reducing human error and improving the accuracy of financial management and the convenience of auditing work.

Full Lifecycle Control of Construction Projects; Project Implementation Time Significantly Reduced

Through the project management templates in the DingTalk App Center, Oriental Charm has established a standardized operating procedure for store construction processes. The DingTalk To-Do reminder feature ensures that participants receive timely notifications about task requirements and deadlines. After tasks are assigned, the system automatically updates project progress, enabling a smooth workflow. This transparent management model enhances project leaders’ control over the overall project, allowing them to monitor key milestones and take action—such as expediting tasks or coordinating resources—when necessary. As a result, the efficient collaborative workflow has significantly shortened project implementation time, enabling seamless handover from planning to acceptance and ensuring rapid response. Through the project management templates in the DingTalk App Center, Oriental Charm has established a standardized operating procedure for store construction processes. The DingTalk To-Do reminder feature ensures that participants receive timely notifications about task requirements and deadlines. After tasks are assigned, the system automatically updates project progress, enabling a smooth workflow. This transparent management model enhances project leaders’ control over the overall project, allowing them to monitor key milestones and take action—such as expediting tasks or coordinating resources—when necessary. As a result, the efficient collaborative workflow has significantly shortened project implementation time, enabling seamless handover from planning to acceptance and ensuring rapid response.

Real-Time Data Drives Decision-Making; Enhances Management Response Speed

In a data-driven era, corporate decision-making depends on detailed and accurate data. Through Yida Connectors, Oriental Charm has built an efficient data integration solution, seamlessly connecting store dashboards with internal ERP systems to capture and display key metrics in real time. Not only has this reduced data processing time, ensuring information is timely and accurate, but the system has also been optimized for mobile devices, allowing senior managers to access the latest updates anytime, anywhere, and make informed decisions. The use of Yida BI dashboards has enhanced the company’s operational transparency and flexibility, providing leadership with a clear and comprehensive view of operations. This helps the company stay ahead in a rapidly changing business environment and drive steady progress.

Oriental Charm Jewelry will continue to leverage DingTalk’s digital capabilities to deepen refined management in areas such as attendance, process management, and project management, using real-time data feedback to optimize resource allocation. In the future, the company plans to further integrate upstream and downstream collaboration links, enhance standardized execution capabilities across stores, and support the brand’s continued development with a more efficient operating system, enabling a deep fusion of Eastern aesthetics and modern management.

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