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EnglishIn recent days, Jiawo Group, a DingTalk benchmark customer, has successfully been included in the Harvard Business School case library for its agricultural innovation practices centered on the blueberry full-industry-chain digital transformation. This achievement has earned recognition from a top international academic institution and provides a replicable Chinese solution for global agricultural digitalization.
Jiawo Group Selected for Harvard Business School Case Library
Jiawo Group’s leading digital practice is deeply integrated with DingTalk’s digital capabilities. Since 2017, Jiawo has jointly built a digital ecosystem with DingTalk, with knowledge management at its core. By moving data, experience, and all office scenarios onto DingTalk—and particularly through the application of the AI assistant “Xiao Jia”—the company has significantly improved employee satisfaction, reduced new-employee training costs by 50%, and enabled frontline farmers to access expert advice and update their knowledge in real time.
As a benchmark enterprise in China’s agricultural digital transformation, Jiawo Group’s innovative practices in the digitalization of the entire agricultural industry chain have continuously attracted wide attention from both the industry and academia. Following multiple national agricultural science and technology awards and industry demonstration certifications, the company’s breakthrough achievements in digital transformation have now received international authoritative recognition—being successfully selected for the Harvard Business School case library.
This milestone not only validates Jiawo’s outstanding capabilities in strategic planning and organizational transformation, but also marks that China’s agricultural digital model has gained authoritative endorsement from a world-class academic institution.
The development journey of Jiawo Group’s blueberry industry can be seen as a microcosm of China’s modern agricultural upgrade and transformation. In the early 1.0 era, planting relied entirely on human experience, and agronomists needed years of accumulated expertise to master complex field management techniques. In the 2.0 era, digital management systems gradually became widespread, with technologies such as smart irrigation and pest-disease early warning being implemented; workers could complete harvest data collection simply by scanning a QR code. Today, in the 3.0 era, DingTalk’s AI assistant “Xiao Jia” provides planting recommendations, and IoT devices monitor crop growth in real time, marking a profound shift in agricultural production—from experience-driven to data-driven.
Centered on the digital transformation of a blueberry planting base, Jiawo Group’s case demonstrates a critical leap from traditional agriculture to digital agriculture. Through its self-developed SaaS system, full-chain digital solutions, and a “new farmer” training program, Jiawo has not only doubled per-acre yields and increased farmers’ incomes, but has also actively explored innovative models for collaboration between new farmers and smart terminals in modern agriculture.
Against the backdrop of rapid advancements in digital technology, agricultural digitalization has become a key trend driving industry transformation. Jiawo Group’s inclusion in the Harvard Business School case library fully reflects the high complexity of agricultural digital transformation and the stringent standards of academic review. Its value lies not only in showcasing “how China’s agriculture achieves a digital breakthrough,” but also in demonstrating that traditional agriculture can occupy an important position in the global business education system through organizational change and technological innovation.
DingTalk will continue to support Jiawo Group in deepening its agricultural digital transformation, building smarter and more precise agricultural decision-making systems to provide scientific and forward-looking guidance for production. Upholding the principle of technology for all, Jiawo Group will also contribute to improving agricultural productivity and quality through technology transfer, experience sharing, and talent development, leading the industry toward high-quality, intelligent development and showcasing the strength of Chinese enterprises on the global stage of agricultural digitalization.
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