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EnglishOn December 27, the "Jianzhi – Private Gathering for Tech Innovation Leaders," co-hosted by DingTalk and China International, was held in Beijing. Many leaders from tech innovation companies gathered to share insights on enhancing organizational combat effectiveness and business momentum.
As a pioneer in digital transformation, Sina has undergone a series of transformations—from forums and portals to blogs and then to Weibo—while consistently maintaining its vitality in innovation and change.
Ma Yuting, Deputy General Manager of Project Management at Sina, said that Sina Weibo chose DingTalk because it values DingTalk's intelligence and openness.
"We need a mature product built by a professional team that can directly leverage the platform's continuously delivered new capabilities to boost enterprise efficiency. DingTalk meets all our needs," she said.
Ma Yuting explained that DingTalk not only integrates with Sina Weibo's self-developed collaboration system but also covers most of Sina Weibo's office scenarios, system requirements, and business interaction needs. In 2023, amid cost reduction and efficiency enhancement, Sina Weibo stopped iterating its self-developed "Sina Pocket" and fully migrated to DingTalk.
In the OA business area,
Sina Weibo has created an AI assistant named "Xiaoxin" on DingTalk, which provides one-stop handling of tasks such as meeting room booking and visitor applications, and can also serve as an internal customer service representative. For example, when booking a meeting room, "Xiaoxin" can intelligently match a room based on the booker's instructions and send a reminder 15 minutes before the meeting to remind the booker to check in on time or release the room. While simplifying the booking process, it also ensures that internal resources are fully and effectively utilized.
In the marketing business area,
The sales team can use an intelligent marketing AI assistant to monitor the progress of various document processes in real time, such as contract approval workflows and resource reservation status. The business operations team can also use this AI assistant to promptly identify hot topics or public sentiment, enabling them to better seize opportunities and mitigate risks.
For operational business scenarios,
The operations data assistant uses DingTalk as the interaction portal, providing real-time services to Weibo's vertical category operations through an intelligent Q&A format, and delivering required information via visualized charts. This AI assistant greatly reduces the learning costs for operations staff in using various operational systems, while improving operational efficiency and effectiveness.
Currently, DingTalk's AI assistants have successfully "performed their duties" in multiple business scenarios at Sina, showing remarkable results in response speed and labor cost control, and demonstrating the limitless potential of digital intelligence. Ma Yuting stated that in the future, both parties will jointly explore more digital intelligence innovation paths and new applications of information systems, unlocking more cutting-edge possibilities.
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