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EnglishFebruary 5 marks the start of a new year, as the Serpent brings fortune and energy to kick off the work season. At this year’s kickoff event, DingTalk employees received a unique blessing—DingTalk President Ye Jun sent the first cup of milk tea of the new year to all staff via the "Treat Red Packet" feature. Laughter and joy filled the air as everyone held their warm cups of milk tea, greeted by the boss's wish: "With AI support, may everything go smoothly." Together, they embarked on a new journey for DingTalk.
Red packets are an essential part of the "New Year flavor." Traditionally, red packets at the start of the new year are given in cash. This year, we decided to add a little warmth to the tradition: DingTalk has partnered with Ele.me to launch the "Treat Red Packet," combining red packets with popular beverages. The red packet employees receive is not just a number—it comes with the warmth and comfort of a cup of milk tea, creating a cozy and joyful atmosphere throughout the kickoff day.
Many managers also take advantage of this special New Year kickoff day to express their appreciation for the team's hard work over the past year—and to share their excitement about the future. When team members receive this heartfelt cup of milk tea on the first day back, the warmth they feel translates into enthusiasm and motivation for the work ahead.
For employees, DingTalk's Treat Red Packet offers a more thoughtful kickoff experience. After the New Year holiday, many employees may suffer from "post-holiday syndrome." A warm cup of milk tea can effectively ease stress on the first day back. Employees can freely choose nearby stores and their favorite drinks, and they can even customize the temperature, sweetness, and other preferences when ordering, making the experience even more personalized.
In addition, DingTalk's Treat Red Packet excels in budget management and cross-regional use. Before distributing the red packets, managers can set an individual spending limit based on the actual number of team members and the available budget, striking a balance between motivational impact and cost control. Even if team members are located in different cities, managers can send red packets with a single click, allowing employees to order their favorite drinks locally and feel the organization's warmth and the joy of the new year.
Want to experience this New Year kickoff ritual? It's easy! Method 1: Simply log in to the DingTalk platform and search for "Treat Red Packet." Method 2: Upgrade to the latest version of the DingTalk app, then go to "My" → "Wallet" → "Treat Red Packet." DingTalk's Treat Red Packet not only provides a fresh kickoff experience for employees but also introduces a new way to build organizational culture and foster workplace connections in the new year. In addition, the Treat Red Packet supports custom cover images, one-click sharing to groups, and many other features and use cases waiting for you to explore. Call your colleagues and give it a try!
DomTech is DingTalk's official service provider in Macau, dedicated to providing DingTalk services to a wide range of customers. If you'd like to learn more about DingTalk platform applications, please contact our online customer service or call +852 95970612 or email cs@dingtalk-macau.com. We have an experienced development and operations team with extensive market service experience, ready to provide you with professional DingTalk solutions and services!