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From Handwritten Notes to Data Dashboards: Mingyue Algae’s Low-Code Transformation Journey

In the early morning, the sea breeze of Qingdao’s West Coast New Area carries a distinctive salty freshness as it blows into Mingyue Algae Group’s modernized campus.

Wang Shuai, head of the Big Data Management Center, and his team members shuttle between departments such as sales, production, and quality, deeply discussing requirements with business colleagues. Yet just a few years ago, their work was far from easy—they faced a mountain of business data to sort through and a towering pile of digitalization demands.

Mingyue Algae Group was founded in 1968. It is a health industry group that extracts active substances from algae and develops their applications in depth. The company leads the world in both the scale and technology of brown algae gum processing. Over the past two decades, its multiple research achievements have broken foreign monopolies; ultra-pure sodium alginate has been made domestically, and the annual output of alginate salts ranks first in the world.

Low-Code Ignites the Engine of Digital Transformation

From IT Support to Business Empowerment

The company had also evaluated mature CRM systems, but because each business line had different commercial logic, traditional systems couldn’t meet all needs uniformly, and customization costs were too high. So the team decided to use low-code to develop independent CRM systems for each business segment. In just two months, a single person completed the design, development, and deployment of four systems—systems that closely matched business realities while significantly reducing costs.

Low-Code Practices Covering All Scenarios

Accumulating Data Assets to Fuel Business Decisions

DingTalk and low-code have not only improved efficiency but have also penetrated deeply into the business, effectively addressing real pain points one by one.

A Digital Path of Their Own

Mingyue Algae is a microcosm of the digital transformation of countless traditional industries in China: daring to explore, adept at leveraging external resources, people-centered, and brimming with new vitality. With low-code, they are “algae-ing” their way into the future in the ocean of digitalization.

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