Semir partners with DingTalk to build an AI-driven organizational ecosystem for efficiency leapfrogging.

On November 4, 2025, Semir, a leading domestic apparel company, and DingTalk officially signed a strategic cooperation agreement in Shanghai. The two parties will upgrade their collaboration from product and project-level cooperation to a comprehensive AI strategy, aiming to establish an AI benchmark for the apparel retail industry. This strategic partnership marks that, through deep collaboration between the two companies, DingTalk will provide a stronger digital foundation and AI technology engine, helping Semir transition from digital transformation to a new organizational ecosystem driven by AI-powered efficiency leaps.

Semir Apparel currently operates more than 8,000 stores nationwide. In the context of rapid advancements in digital technologies and AI tools, Semir has actively adopted global-leading AI tools and other digital infrastructure to achieve efficient connections and collaboration among people, organizations, and data.

Semir and DingTalk have a strong foundation of cooperation. Since going live on the DingTalk platform, Semir has migrated internal communication, meetings, OA, and other office workflows online. Subsequently, DingTalk Teambition was rolled out across departments such as the Digital Center, Finance, and Audit. Later, Semir successively enabled DingTalk Live, DingTalk Online Docs, DingTalk AI Tables, and DingTalk AI Assistant. Today, DingTalk has become Semir's one-stop office collaboration portal, supporting its growth as a digital and intelligent benchmark in the apparel retail industry.

As an industry leader, Semir continues to address business pain points and energize the organization based on DingTalk products, making it the first AI organization on DingTalk. In terms of business collaboration, Semir leverages DingTalk AI Tables to build business systems for core scenarios such as product production and the supply chain, connecting product, sales, inventory, and logistics links. It provides real-time visualization and analysis of sales data, customer behavior, and logistics inventory, helping business personnel respond instantly and make precise decisions. In addition, Semir has created the "AI Sen Coach" sales assistant training application based on DingTalk's AI capabilities. The app simulates high-frequency scenarios such as customer in-store consultations and outfit recommendations. Through practical drills, the system provides real-time feedback on the quality of sales pitches and service attitude scores, while generating personalized improvement suggestions, effectively driving sales performance growth.

Deepening AI Strategic Cooperation to Build a New Industry Paradigm

Following this AI strategic cooperation, DingTalk will continue to deliver iterative AI products and technologies to fully support Semir in realizing business value. The two parties will further expand the scope of AI business collaboration, with Semir fully deploying DingTalk's full suite of AI products and applications across its operations. At the same time, they will jointly establish an "AI Innovation Lab" to pilot AI applications in an agile, incremental manner. DingTalk will also help Semir deepen its AI applications, build a corporate knowledge base, and leverage DingTalk's industry-specific large models and AI Table capabilities to empower upstream and downstream supply chains, effectively doubling employees' capabilities.

At the signing ceremony, Qiu Jianqiang, Chairman of Semir Apparel, stated: "AI is not an option—it's a matter of survival. Over the past few years, Semir has been exploring how to use digital technology to reconstruct organizational efficiency, enhance customer experience, and optimize supply chain collaboration. Our collaboration with DingTalk is not just about 'implementing a system'; it's about embedding AI capabilities into business processes through a digital foundation like DingTalk, so that every employee, every store, and every decision becomes smarter and more efficient."

Semir Apparel Chairman Qiu Jianqiang

Yang Meng, Commercial President of DingTalk, said that in the future, the two sides will explore more integrations between AI and business scenarios. "We hope that in the future, when every Semir employee opens DingTalk, they will see not just messages and to-dos, but AI-driven 'Today's Key Tasks,' 'Potential Customer Needs,' and 'Inventory Replenishment Alerts.' We want DingTalk to become Semir's AI engine for digital intelligence—enabling information to proactively find people and allowing individuals to focus more on creating value."

DingTalk Commercial President Yang Meng

This strategic cooperation represents not only a mutual commitment between Semir and DingTalk but also a model for the deep integration of the apparel retail industry with AI technology. In the future, the two parties will continue to deepen their collaboration in areas such as co-creation of AI models and industry-specific solutions, jointly exploring the limitless possibilities of 'AI + Apparel Retail' and injecting new digital and intelligent momentum into the high-quality development of Chinese brands.

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