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EnglishEvery year-end, major apps release their annual reports—and DingTalk is no exception. Amid the daily hustle of work, DingTalk also rolls out its end-of-year report for users, reflecting their activity on the platform over the past year.
For users, DingTalk’s 2024 annual report acts like a mirror, reflecting how they communicate in their day-to-day lives. This year’s summary will be more lighthearted, bringing a bit of joy amid busy work and study schedules. The report will sort through every chat and every feature usage on DingTalk, then combine this data with MBTI personality traits. By blending MBTI personality analysis with the annual summary report, DingTalk offers users a unique experience—helping them discover previously unnoticed aspects of their personality while revisiting their work-related memories. It’s not just a recap of past usage; it’s also an opportunity for fun and relaxation during a break from work.
Theme: This Is Your MBTI Story on DingTalk
Centered around 2024, the report looks back at your interactions on the platform—from simple communications and file transfers to AI usage—starting from earlier in the year. As time progressed into 2024, your use of DingTalk expanded into every aspect of work. You frequently used various features, relied on smart office suites for efficient collaboration, and engaged in lively discussions in group chats. Every interaction, every message, and every action you took left a digital footprint—data that forms an essential part of your MBTI personality profile.
This year’s annual report combines AI, MBTI, and membership features to offer users a fresh, fun perspective on their MBTI through the lens of DingTalk.
1. Leverage AI to Summarize Your Year in Detail
There’s no doubt that 2024 was a breakthrough year for AI. We want to ensure that every bit of effort you put into work throughout the year is recognized and celebrated. At the same time, we aim to position DingTalk not just as a functional platform but as a key to unlocking deeper self-awareness. By analyzing your data, we generate an MBTI result that helps you gain insights into your personality traits. On your journey of work and communication, this insight empowers you to face challenges head-on, seize opportunities, and lead a more balanced life both at work and in your personal life.
In this update, we divide users into two groups based on their roles. For individual C-end users, the focus is on fun and engagement, encouraging them to share their results with others. For B-end users, such as enterprise administrators, the report provides a comprehensive annual overview of the company’s performance, helping them better manage their organizations.
Using an AI-driven tone, the report summarizes your 2024 experience from an AI perspective. For B-end users, the emphasis is on how AI has supported the enterprise, while C-end users receive a more conversational, lighthearted summary of the past year.
2. Use Data to Power the MBTI Report
By collecting and analyzing your usage data—such as the frequency of specific features—we can uncover subtle patterns that reflect your behavioral habits. Next, we extract these traits and match them against the 16 MBTI personality types to determine your dominant personality preference and assign you to a specific MBTI category. Finally, we present the results in plain, easy-to-understand language, combining your MBTI type with a detailed analysis of your behavior. The result is a unique MBTI report tailored specifically to your DingTalk experience.
Looking ahead, this deep dive into your personality will enable DingTalk to deliver even more personalized services. By leveraging AI, whether it’s feature recommendations or communication strategies, DingTalk can align its offerings more closely with your personality traits—bringing you ongoing value and delightful surprises.
3. How the Data Is Used to Determine Your MBTI
First, we analyze the content you send on DingTalk, categorizing it based on its characteristics and dimensions. From this data, we generate your MBTI profile on DingTalk. For example, if you’ve chatted with many people or sent a lot of emojis, you’re likely more extroverted (E); if you’ve done the opposite, you may lean more toward introversion (I). Your results may differ from those you’ve obtained through other tests, but this could be another side of you—one that emerges from your DingTalk activity.
4. A More Fun Way to Discover Your MBTI
Humans are complex and multifaceted. In the workplace, we shine in different ways, much like a prism refracting light into various colors. It’s this very complexity that makes DingTalk so rich and diverse.
To make this year’s annual report even more engaging, we’ve divided the 16 MBTI types into four broad categories using the “Ding San Duo” framework. Based on different personality traits and data patterns, each user can unlock a unique MBTI profile on DingTalk. To make the results easier to understand and share, we’ve assigned each category a distinct color: purple for action-oriented types, blue for thinking/analytical types, green for people-oriented/harmonious types, and yellow for creative/imagination-driven types. These colors provide a visual shorthand for understanding your MBTI. To add an extra layer of fun, we’ve paired each color with playful imagery and themed elements, making the final results page even more engaging.
To make the MBTI results even more entertaining, we’ve added a variety of “easter eggs” for users to discover.
MBTI Annual Portrait for Members
1. 365 Members
This year, DingTalk launched the 365 membership program. Members can access even more engaging MBTI content in their annual reports, including the ability to unlock a personalized membership badge. This badge displays your MBTI results and sets you apart within DingTalk. In addition, members enjoy differentiated display options—from the way their membership badge appears on the login screen to the unique design of their annual report pages—adding a sense of exclusivity to their experience.
Once you activate your DingTalk membership, you can instantly apply your unique MBTI membership badge after reviewing your annual report. This makes your chats and communications on DingTalk more fun and helps you connect with others who share your personality type.
If you’re not satisfied with your results, you can easily adjust your profile in the [My] section of the app.
2. Regular Users
Regular users can also enjoy a limited-time offer: for just $1, you can unlock the DingTalk 365 membership and claim your new MBTI membership badge. You’ll also gain access to 39 premium membership benefits designed to boost your productivity and efficiency in work and study.
Because the final MBTI results are based on your unique personality traits, the membership features recommended for you will be tailored to your specific MBTI type. This ensures that you unlock a set of features perfectly aligned with your personality, offering you an even more distinctive experience within the DingTalk ecosystem.
Sharing and Additional Links
1. One-Click Sharing
At the end of the process, sharing your report is just as important as viewing it. DingTalk has designed the sharing feature to be seamless: you can tap the share button in any content or results page to share the event or your 2024 data summary. Once shared on DingTalk, you can not only view your own MBTI but also encourage others to join the campaign by clicking the share card. To help more users quickly find the annual report, we’ve included a prompt at the bottom of the shared image, guiding users to search for the report directly within DingTalk.
2. Desktop Compatibility
This year, we’ve extended support to desktop users, so you don’t need to rely on your phone to review your 2024 experience. You can now access your MBTI profile directly from your computer.
3. Where to Find It: Open DingTalk to View Your Annual Report
You can open DingTalk, go to the Messages tab, and search for “Annual Report” to unlock your 2024 summary. Alternatively, you can access the report through other campaign entry points.
You can also scan the QR code below to jump directly to the annual report in DingTalk and unlock your MBTI personality profile for 2024!
Conclusion
The year-end summary has become a staple event for DingTalk, using data to reflect on users’ past experiences on the platform. This year, DingTalk leverages its AI assistant to highlight the innovations and advancements embedded in its annual product. To make the experience more enjoyable and give users a chance to unwind after a busy year, DingTalk’s 2024 MBTI campaign shines a spotlight on users’ personality traits. The annual report serves as an opportunity for users to relive their work memories, gain valuable insights into their personalities, and create lasting impressions that inspire further sharing. We hope the 2024 annual report brings joy, relaxation, and meaningful insights to all users.
DomTech is DingTalk’s official service provider in Macau, dedicated to providing comprehensive DingTalk solutions to clients. If you’d like to learn more about DingTalk’s features and applications, feel free to contact our online customer service or reach us by phone at +852 95970612 or by email at cs@dingtalk-macau.com. With a strong team of developers and operations experts, along with extensive market experience, we’re ready to deliver professional DingTalk solutions and services tailored to your needs!