Português
EnglishHangzhou Xinfaxian Catering Co., Ltd. is one of China's well-known chain restaurant brands. Since the opening of its first store in 2000, it has been in business for 25 years. The company owns the brands Xinfaxian, Sijifengqing, Hudieli, and Kaojiang (for the Jiang-Zhe region), and currently operates 118 directly managed stores. With a business philosophy centered on fresh, made-to-order dishes and top-quality products, the company continuously identifies customer needs to enhance product and service quality, thereby better meeting consumer demands. Driven by a spirit of innovation, Xinfaxian has steadily grown and become an important representative of Hangzhou-style cuisine and the Jiang-Zhe culinary tradition. Several of its brands have earned spots on Dianping’s Must-Eat List, with the “Xinfaxian” brand receiving multiple honors, including the Must-Eat List Restaurant award for two consecutive years, the 2024 Yangtze River Delta Benchmark Restaurant Brand, the Meituan Takeout Local Big-Brand Benchmark Brand, the Zhejiang Province Famous Restaurant, and the National Excellent Restaurant Case Unit.
On January 8, Hangzhou Xinfaxian Catering Management Co., Ltd. (hereinafter referred to as “Xinfaxian”) and DingTalk (China) Information Technology Co., Ltd. (hereinafter referred to as “DingTalk”) held a strategic cooperation signing ceremony at Alibaba’s Xixi Campus. Zhang Huawai, Chairman of Xinfaxian, and Zhao Zhong, Vice President of DingTalk, attended the signing ceremony. The two parties announced that they will jointly promote the digital transformation of restaurant operations based on the DingTalk platform, helping Xinfaxian optimize business processes and improve internal collaboration efficiency.
Zhang Huawai said: “The strategic signing with DingTalk marks the first step in our cooperation, and the project implementation process is also a learning and exchange opportunity with DingTalk. Xinfaxian will continue to stay confident and distill its management experience and insights from operating catering stores into online, replicable restaurant management processes and tools.”
Zhao Zhong extended a warm welcome to the Xinfaxian delegation and shared DingTalk’s latest business development directions and its achievements in AI. He noted that DingTalk’s capabilities in visualizing and tracking business operations align closely with Xinfaxian’s management approach. He expressed his anticipation that, through comprehensive cooperation with Xinfaxian, DingTalk’s AI capabilities will strengthen restaurant operations management, effectively helping Xinfaxian improve operational efficiency and management quality.
In this strategic collaboration, the two parties will leverage their respective industry strengths, combined with the latest technologies and industry trends, to jointly create an intelligent collaboration platform for the catering industry. This platform will digitize the entire chain of restaurant operations—from raw material procurement to food preparation, from store management to customer service—optimizing the customer experience and comprehensively enhancing operational efficiency and service quality. In addition, DingTalk has implemented business scenarios such as store management, operations management, and human resources management for Xinfaxian, further empowering the company. Through this joint partnership, the two companies will jointly usher in a new chapter in the digitalization of the catering industry, leading the industry toward a smarter and more convenient future.
DomTech is DingTalk’s officially designated service provider in Macau, specializing in providing DingTalk services to a wide range of customers. If you’d like to learn more about DingTalk platform applications, you can contact our online customer service or reach us by phone at +852 95970612 or by email at cs@dingtalk-macau.com. We have an excellent development and operations team with extensive market service experience, ready to provide you with professional DingTalk solutions and services!