"Xiaowen Jia Tea" was established in 2013 as a nationally renowned high-end tea brand under the Xiaowen Jia Group. Specializing in Wuyi rock tea, the brand is particularly famous for its "Niu Rou" rock tea and has gradually grown into a benchmark Chinese tea company covering all tea categories. Co-founder Mr. Chen Xiaowen is the current head of the 300-year-old Chen family tea dynasty and one of the first national-level inheritors of the intangible cultural heritage technique of Wuyi rock tea.

Adhering to a multi-brand, multi-channel business philosophy, "Xiaowen Jia Tea" operates several tea brands. Building on the traditional tea system, the brand has created a new业态 brand, A MAGICAL TEA, aimed at creating a new type of tea space with social attributes. The store not only sells Xiaowen Jia Tea but also introduces the innovative tea drink series "Zero Coffee." From this, "Tea Americano" and "Rock Tea Latte" were born, becoming the flagship hit products of traditional tea companies venturing into creative tea drinks. While preserving the essence of traditional tea culture, Xiaowen Jia Tea offers young consumers convenient and trendy pure tea beverages that have been warmly welcomed by the market.

The introduction of DingTalk is a key component of our digitalization process, freeing up significant human and material resources while improving the company's overall operational efficiency. In the digital age, we embrace change to deliver better products and higher service levels, making the company's operations more efficient.

Automated payroll calculation brings data to life

Facing the challenges of high employee turnover and diverse salary models at Xiaowen Jia Tea, the traditional manual Excel-based payroll calculation method was time-consuming and prone to errors—especially when attendance rules changed or multiple versions of spreadsheets were managed. Monthly payroll calculations had almost turned into a complicated "spot-the-difference" game.

DingTalk's intelligent payroll system provides Xiaowen Jia Tea with an automated solution. By linking employee onboarding, transfer, and offboarding with payroll, the system enhances cross-departmental communication and collaboration efficiency. Once an employee submits a resignation request and it is approved, the system automatically synchronizes the list of employees to be insured or de-registered, promptly triggering the social security termination process. This ensures real-time and accurate information, preventing resource waste. Tax calculations and filings are also completed within the system. Using pre-set tax algorithms, the system accurately and quickly calculates and files annual lump-sum bonuses and individual income taxes, greatly improving both efficiency and compliance. In addition, the DingTalk system can automatically generate payroll dashboards based on salary data and supports custom formulas, enabling real-time updates of reports for multiple business departments and seamless multi-device monitoring.

Accelerated cross-store transfers make approval processes fly

Xiaowen Jia Tea operates multiple stores. To meet peak demand or special event needs, staff often need to be transferred between stores. However, the multi-level approval process could take several days to complete, making it difficult to track these temporary changes. DingTalk's advanced scheduling feature has completely revolutionized the original management model:

The new "Publish Requires Approval" feature ensures the rationality and fairness of scheduling decisions. All scheduling plans must be reviewed by management before execution, while the "Non-modifiable Past Shifts" rule guarantees the authenticity and stability of records.

Flexible schedule management: Stores can configure multiple shifts based on their operational needs. The "Temporary Line Scheduling" feature precisely matches employees' actual working hours, enabling optimal allocation of human resources.

Store dispatch management: Cross-store manpower support is handled through approval forms, reducing approval time to just a few hours or even minutes. The system automatically records every store transfer activity, making it easy to query and analyze data. This ensures timely responses to support requests and promotes efficient collaborative workforce implementation.

Training and interaction go hand in hand, keeping knowledge flowing

Previously, Xiaowen Jia Tea relied on paper-based internal training materials and offline group training, which made document management and distribution inefficient. Now, through the DingTalk Kool Academy platform, the traditional training model has been revamped:

Digital training platform: Online courses enable digital management of training content, providing a standardized onboarding training process. Employees can learn anytime, anywhere, simplifying personnel training and reducing repetitive work. Based on different positions and specific employee needs, personalized training plans can be developed, ensuring the targeted and effective nature of the training content, enhancing both the learning experience and the overall effectiveness of corporate training.

Unified operational management: Company policies and promotional campaign information are instantly pushed through the Kool Academy platform, ensuring that store information is updated in sync. Unified internal operating guidelines and SOPs are stored in the course library, further improving information transmission efficiency and consistency in store operational procedures.

Enhanced interaction and engagement: The introduction of DingTalk public live broadcasts enables franchisee training without time or location constraints, expanding the reach of training. Participants can interact with instructors via voice connection, ask questions, and receive immediate answers, increasing the convenience and interactivity of training while effectively boosting employee engagement and learning outcomes.

In the future, DingTalk will continue to serve as a solid digital foundation, helping Xiaowen Jia Tea embrace the wave of digitalization, provide consumers with higher-quality products and services, and seamlessly integrate the aroma of traditional tea with the wisdom of modern digital management, driving the tea industry toward an even brighter future.

DomTech is DingTalk's officially designated service provider in Macau, specializing in providing DingTalk services to a wide range of customers. If you'd like to learn more about DingTalk platform applications, feel free to contact our online customer service or call +852 95970612 or email cs@dingtalk-macau.com. We have an excellent development and operations team with extensive market service experience, ready to provide you with professional DingTalk solutions and services!